Married couples locked inside together are in desperate need of satisfaction and have been seeking cybersex in troves, according to a new report released by Ashley Madison — a website aimed for cheating spouses.
Ashley Madison has added 17,000 new members a day in the midst of the COVID-19 pandemic, compared to 15,500 new members a day in 2019.
“We’ve spoken to members, and they’re saying they’re using the site as a release valve for the tension that’s built up at home during the pandemic,” Paul Keable, the chief strategy officer of Ashley Madison, said in an interview with Venture Beat. “They’re looking to have needs met that aren’t being met at home.”
Some people want to chat with someone other than a spouse, while others are seeking emotional validation or the fantasy of pursuing a secret sex life, the study said.
The website even has a new tagline during this crisis, “Life is short. Have an affair.”
In its most recent study, the site found 30 percent of its female users are having cybersex with their affair partners and 14 percent of its male users were having virtual sex with their affair partners.
“Now with self-isolation a major factor in our lives, virtual affairs are being utilized to fill the gap,” Keable told Instyle.
“Often it’s a physical component, from an intimacy standpoint. By seeking an affair discreetly, they’re able to maintain all the aspects of life that they value and enjoy,” added Keable.
The website also asked members if they’re trying to spice up their sex life with their spouses while socially distancing –- with 76 percent of respondents saying no.