Marketing is one of the most significant deciding factors of a business’s success. Organizations and professionals have been trying and testing several marketing methods to push their brands forward over the past several years. This has created a huge volume of marketing tactics that can overwhelm anyone getting started in this field. But thankfully, there are two universal marketing concepts that can simplify these scopes for you.
Inbound and outbound marketing are two broad categories of marketing that come with their own sets of benefits and usages. These are the foundational marketing strategies that are used by every organization, regardless of what they are selling.
What is Inbound marketing?
Inbound marketing is a marketing technique that largely focuses on the creation and distribution of only such content that gathers viewers to your website. This marketing technique has a much more subtle approach in comparison to the other.
With this technique, you generally focus on persuading a given group of customers to buy a certain product. Instead of sending out unnecessary ads to an uninterested audience, it only targets potential prospects.
Inbound marketing can help you find consumers who are truly looking for products or services online and then target them. For example, the topical blogs posted by Breakout Escape Room on their website help direct audiences interested in escape rooms directly to their platform, thus specifically targeting a niche demographic to maximize sales opportunities.
What is Outbound Marketing?
Outbound marketing is also often referred to as interruption or push marketing. In contrast to the previous one, it talks about the technique of actively reaching out to various customers to draw their attention to your products. This marketing technique is seen as much more aggressive but has a widespread approach.
As you contact maybe a hundred customers, it is likely that at least 10 to 15 percent of them will revert to you. The only aim of this marketing technique is to make as many sales as possible. Outbound marketing often reaches out to a large section of the audience who are not even looking for a product or service as the one advertised!
The only thing that outbound marketing focuses on is selling the product or service, and hence only talks about the same in detail. You might find some random brand emails in your inbox from businesses you have never interacted with. Those are called cold emails, which are sent out en masse by companies to advertise their products and services to a much broader audience.
How are these two methods different from one another?
Here are the major differences between Inbound and Outbound marketing techniques:
|Inbound Marketing||Outbound Marketing|
|1||The content that is produced is generally much more informative and digital.||The content that is produced is generally non-digital.|
|2||The produced content has a specific target audience.||There is no target audience. The content is generally targeted at anyone who comes across it.|
|3||The content is generally much more actively interactive. The forms used vary from social media posts, blogs to webinars and others!||The content is designed to be passive. It is meant to be displayed via emails, text messages, billboards, TV advertisements, and other such formats.|
|4||The entire messaging services usually remain tailored for the use of specific customers.||Messaging services are designed in a way to stand out amidst the rest of the ads that people come across daily.|
|5||It is largely used as a technique to grasp only the interested customers.||It is used with the objective of selling products.|
|6||It works on solving the needs and problems of the respective consumer.||It remains largely as a one-way communication between the producer and the consumer.|
|7||This kind of marketing is measurable and can be analyzed through digital marketing techniques.||This kind of marketing is difficult to measure due to its largely non-digital mode of marketing.|
What are the benefits of Inbound Marketing?
Here are the most significant benefits of Inbound marketing:
- The consumers to whom you are reaching out can go through your posts or attend a webinar conducted by you at their ease.
- The content that is produced is immensely educational for the consumer.
- The content and its insights can be monitored by you accordingly. As you tie the strategy to a metric of your choice, you are easily able to monitor and quantify it over time.
- As you continue to update and modify your content with time, you can provide the most qualified leads.
What are the benefits of Outbound marketing?
Here are the major benefits of Outbound marketing:
- This technique of marketing can help you promote awareness about your brand among people.
- You can get to see immediate results by adopting this technique, as at least some people are bound to be attracted by your ad and are likely to make a purchase.
- There are often many consumers who might be waiting for such outbound marketing! For example, people know that there will be great ads in the Sunday newspapers, so some of them might even wait to glance through it.
What are the challenges of Inbound marketing?
The challenges to Inbound marketing are:
- You need to continuously maintain and update your content to hold on to your relevance in accordance with your consumer’s needs.
- There is often a lot of time spent creating and testing new and different kinds of media to work on.
- A holistic and strategic approach is needed to make Inbound marketing work.
What are the challenges of Outbound marketing?
The challenges to Outbound marketing are:
- It is pretty difficult to make your content much more relevant and appealing to all kinds of people, as it is more of a generalized form of marketing technique.
- More often, consumers tend to tune out this Outbound marketing, as they might mute their TVs when there is an Ad or otherwise.
- To measure the effectiveness and analyze the insight of such marketing is quite difficult.
- It is much more expensive, as you have to pay for billboards, TV ads, etc.
Now that you are well-versed with the basic and comparative understanding of these two kinds of marketing strategies, you are free to choose the one that suits your purpose. No matter which one you pick, you must remember to evolve yourself with the changing times to keep yourself and your business afloat!
Author Bio: Aniya more is one of the brightest content writer at Breakout escape room. She is a passionate writer who loves to read books and explore different escape rooms. With a great work ethic, she spends most of her time researching and reading. When she is not working, she likes to relax with a cup of coffee and enjoy watching her favorite tv show or walking her dog peanut. You can find her on LinkedIn.